DESCRIPTION: How might Big Butter design a study (like the Siri-Tarino and Chowdhury meta-analyses) to undermine global consensus guidelines to reduce saturated fat intake?

Dairy industry campaign to “neutralize the negative image of milkfat”? If you missed my last video, check it out here: The Saturated Fat Studies: Buttering Up the Public (http://nutritionfacts.org/video/The-Saturated-Fat-Studies-Buttering-Up-the-Public).

If that “Doubt is our product” memo sounded familiar, I also featured it in my recent Food Industry Funded Research Bias (http://nutritionfacts.org/video/Food-Industry-Funded-Research-Bias) video. More on how industries can design deceptive studies in BOLD Indeed: Beef Lowers Cholesterol? (http://nutritionfacts.org/video/bold-indeed-beef-lowers-cholesterol/) and How the Egg Board Designs Misleading Studies (http://nutritionfacts.org/video/how-the-egg-board-designs-misleading-studies/).

And last but not least, this is the first NutritionFacts.org video featuring the work of professional illustrator Sara Marchetto (http://www.saramarchetto.com/), who has so kindly offered to donate her talents to forward our mission. I hope you’ll see more of her soon!

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